What's a Trunk Show?

I grabbed Tannis Davidson by the shirt collar and DEMANDED she tell me! 

OK not really. I more casually posed the question to her, trying to look cool. "You know, I'm asking for a friend."

Her answer was simple: A trunk show is a designer bringing in his entire collection of pieces for a private show. Fashionistas can pre-order the line in any size or colour the designer has. 

Why did I ask?

Joeffer Caoc,
Canadian fashion designer

Well Tannis is the owner of My Filosophy, an Edmonton boutique that exclusively carries Canadian designer lines. Her designers have "Trunk Shows" twice a year at her store, and on Wednesday, April 25, Joeffer Caoc will be at the Crestwood location promoting his Fall 2012 Line which recently premiered at the Toronto Fashion Week.

Since My Filosophy is the only Edmonton store to carry Joeffer's line, it's kind of a big deal. My Filosophy doesn't bring in the entire collection to sell so this is YOUR CHANCE to order pieces in sizes and colours you can't get anywhere else in Edmonton.

Photos via George Pimental, Toronto Fashion Week

Then on Thursday...
Once you've met Joeffer on Wednesday and ordered your exclusive Fall pieces, you're going to want to attend My Filosophy's High Fashion Fundraiser on Thursday, April 26.  Tannis launched this event four years ago in support of the Stollery Children's Hospital Foundation and My Filosophy has made a commitment of raising $100,000 to help fund the Stollery Children’s Hospital Emergency Wing. This past November, with the support of event attendees and generous sponsors, My Filosophy was able to raise $25,000 in a single evening for the Stollery Children’s Hospital Foundation.

It's for the kids, dammit

Sophie Serafino

Enjoy a live & silent auction, music from the incomparable Sofie Serafino (no big deal or anything but she's a a world-class violinist who has performed for dignitaries including the Crown Prince of Dubai, Sheikh Mohammed at the Emirates Palace in Sao Paolo Brazil, the Bahraini Royal Family, Australian Ambassador of Turkey, and Crown Prince & Princess Mary & Frederik of Denmark), raffle tickets to win swag bags filled with amazing products (not the paper throwaway advertising crap you get in most swag bags), fashion show featuring Joeffer's Spring Collection, raffle prizes and more!

Global TV anchor Shane Jones
*hubba hubba!*

Global TV's Shane Jones will be MCing the event so be sure you nipple pinch him say, "Hi!"

Tickets are only $100
Get them online or at the store when you go to see Joeffer tomorrow. You love kids, right? So. This is your chance to show it! Buy a ticket, get some stuff, support the Stollery. Easy peasy!

See you at both events!

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